International Business refers to cross-border trade in goods, services, technology, capital, and/or knowledge on a global or transnational scale. This encompasses cross-border trade in goods and services between two or more countries.

To ensure successful business operations in foreign countries, understanding how cultural and traditional differences between nations impact business practices is crucial. This understanding is referred to as cultural literacy. Without knowledge of the host country’s culture, strategizing companies entering foreign markets face greater difficulty and are more prone to errors than in their domestic market and culture.

This lack of cultural understanding can create a “blind spot” in decision-making and lead to misunderstandings.

MVM Advisors assist organizations in implementing successful international trades, providing expertise in navigating the complexities of cross-border business.